Search engine optimization (SEO) or search engine optimization refers to measures that help to position a company’s website optimally in the organic, unpaid search engine ranking.
Understandable — but what good does that do you? This will help potential customers find you!
2/3 of searches start with a search engine and over 1/3 of these searchers linger on the first page of results.
“The best place to hide a body is on the second page of Google search results.” This SEO saying describes the enormous advantage of an ad on the first Google page compared to the following.
Professional search engine optimization helps companies in the non-paid sector to be found. Through expert seo consultant Dubai well thought-out strategy, rankings can be positively influenced in the long term. In addition, content strategies that are tailored to a specific target group can position other keywords in the top spots.
A play on the first page is crucial.
Accordingly, companies that are played in the top places are given a great deal of trust. Surveys confirm that people see a positive correlation between ranking and the quality of organizations. The services they offer are also considered qualified. A company that can be found at the top for a specific service therefore has high-quality products and is not easy to find without reason.
The benefits of SEO:
- Improved click rates through snippet optimization
- Sustainable investment for corporate success
- Increase in organic visibility
- More website visitors, traffic and new customers
- increase brand awareness
- More attention in the target group
- Top rankings for relevant keywords
- Improved company digital image
Alleged difficulties with SEO:
- SEO is always associated with a time investment
- Successes only become visible after a certain amount of time
- SEO campaigns are harder to calculate
- SEO is not a short-term measure to achieve success
- SEO is only effective with consistency and regularity
How much budget does a solid SEO campaign need?
A comprehensive initial analysis of the organization and the individual competitive situation is necessary so that the budget of a company can be determined appropriately for the upcoming SEO campaign. We strongly advise against so-called SEO flat-rate packages, which are not tailored to the specific needs of your company. This does not correspond to our professionalism.
The budget determination should include the following questions in the initial analysis:
- Who are your competitors, how and with which keywords do they rank?
- Is the market highly competitive or rather niche?
- Are there already rankings?
- Type of website: blog, corporate presence or ecommerce store
- Are there already significant links and is this relevant to the target group?
- Is content already available?
- Size of the web presence?
- Does your existing website meet the SEO requirements, i.e. have the necessary basic settings been carried out correctly?
- Which keywords are in focus?
From what amount is SEO worthwhile?
An SEO campaign can already be run for a budget of less than 500€ per month for micro-businesses. However, the question of the meaningfulness should be seriously asked here. With this budget, only minor on-page work can be done, which only covers a small part of the SEO work. Due to the limited budget, other important content and link strategies can hardly be implemented. As a result, positive changes, such as the desired increase in demand and virtual visibility, are hardly noticeable. As a result, the expected success often falls by the wayside.
Certain rules of thumb can be defined here:
- From a budget of 800 € per month, SEO basically makes sense
- Minimum term 6 months, but SEO should never be seen as a one-off investment
- Recommended term at least 12 months and longer
- Set clear goals at the beginning
- “Content is king” – the customer, his interests and solution requests should be the focus of the content and not the self-portrayal of the company
Measurement of success
In order to be able to measure the success or failure of an SEO campaign, the desired goals must be clearly defined together in advance. As soon as the target definition has been completed, the necessary KPIs (Key Performance Indicators) can be derived. This can be used to measure future success. A target definition can be, for example, increasing the number of visitors in order to generate more conversions.
Possible key performance indicators:
- unique users
- Daily Visitors
- Number of conversions
The actual success of a campaign can be fully measured through technical tracking and intelligent web analytics. Depending on the size of the campaign, the ROI (return on investment) can be determined after just a few months. Of course, the tracking complies with the legal guidelines of the new EU GDPR.
The difference between SEA and SEO
For a better understanding of the different search engine advertisements, the two terms SEO and SEA are briefly differentiated below. These often lead to confusion. To put it simply, SEA offers the possibility to appear in the Google search results pages with purchased rankings. With a certain budget, a certain traffic volume can be bought. In this way, top rankings can be achieved.
In the SEO area, on the other hand, advertisements are not consistently purchased. The long-term online presence is optimized through a wide range of measures and strategic considerations in order to achieve top rankings step by step. The interaction of important levers is essential here. The goal here is to be permanently listed on page 1 of the Google search results and thereby increase the general visibility on Google. However, top rankings achieved via SEO take a certain amount of time. That’s why we speak of a long-term investment. However, these top rankings also have a long-term effect.
Successful SEO is a synergy and interaction of relevant components. Through the interaction of different strategies, the maximum potential can be optimally exploited.
The off-page strategy
As before, improvements that are not made directly on the website should not be ignored. Links from relevant, trustworthy websites are also of the utmost importance for search engine optimization. Because the link to a convincing website sends Google the signal for trust. A virtual recommendation is thus made. If a website receives a corresponding number of such recommendations, this is a clear relevance signal for Google and consequently a decisive ranking factor.
With a correct off-page strategy, long-term relevant backlinks can be built. These can be accessed at any time. Furthermore, finding links from dubious spam sites is just as important to avoid Google penalties. Warnings from Google quickly lead to significant ranking losses and can destroy SEO work that has already been done. Of course, this should be avoided at all cost.
The content strategy
In order to successfully increase the company’s own online presence in the organic search area, a target-oriented content strategy must be selected. An important pillar of search engine optimization is to constantly offer good content. Based on extensive keyword research and competitor analyses, we create individual and tailor-made content plans for companies. The expansion of a company’s content pool sends constant signals to the search engine. In the form of interesting, up-to-date articles, these signals can thus increase the relevance of the website in the long term. In addition, this helps to gain sustainable backlinks on various sites.The competitive strategy
It is still essential to know how the direct competitors are positioned. Therefore, we use modern tools to determine the current content, link sources and rankings of your main competitors. Thanks to so-called “alerts”, we constantly receive the latest competitive information and can therefore react efficiently and immediately to certain marketing strategies of our competitors. This in turn means that with our help you will always be one step ahead of your competitors!
Onpage and onsite optimizations
Google uses certain programs that automatically search the World Wide Web, analyze websites quickly and independently and sort them according to certain criteria. These are also referred to as “web crawlers”. In the absence of on-page optimization, Google crawls unclear and confusing text passages from the website and automatically generates a snippet (= brief summary) from them. This will then be used in the search results. However, it will not be very informative for the user, which means that the ads will be displayed poorly. The online presence of the website suffers enormously as a result. A website that meets all technical SEO requirements is easier to read by search engines, understand and interpret. With clean on-page and on-site optimization, we make your website machine-readable. This means that you will be found much more easily in the organic search area.
Relevant onpage and onsite improvements:
- Structuring of the existing content
- Optimization of the meta descriptions
- Optimization of the title tag
- Establishment of a stringent, internal link
- image optimization
- SEO optimization of existing texts
- Good, target group relevant content
Web analytics and tracking
Professional web analytics of the existing data can be used to determine the current success or failure of an SEO campaign. Likewise, the precise needs and desires of users can be accurately understood by conducting extensive, modern tracking methods and clever web analytics. We make use of this valuable knowledge for your ongoing SEO campaign. This allows you to reach the user like no other and have a clear competitive advantage!
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